Sales-first Social media strategy
SunnyTosay is a sunglass brand competing in a crowded, trend-driven retail space. They had a great product and strong visual identity, but weren’t converting their social media presence into consistent sales. Frelas Media developed a sales-first content strategy that drove revenue through Meta Ads, built a stronger brand presence, and created content designed to convert — not just attract.
About SunnyToSay
SunnyTosay sells trend-forward sunglasses targeting style-conscious consumers aged 18–40. With a product that photographs well and a brand voice full of personality, they had the raw ingredients for strong social media performance — but lacked the strategic infrastructure to turn followers into buyers.
When they came to Frelas Media, they were posting inconsistently, running occasional boosted posts with no clear strategy, and seeing minimal return on their social media investment. They needed a team that could bridge the gap between great creative and measurable sales results.
The challenge
SunnyTosay’s social channels looked good but weren’t built to sell. Posts lacked clear calls to action, ad targeting was broad and untargeted, and there was no funnel connecting social discovery to purchase. Their website also needed optimisation to handle the traffic that a strong social campaign would generate.
The challenge was to transform their social media from a brand awareness exercise into a genuine revenue channel — with ads that targeted the right buyers, creative that converted, and a website experience that closed the sale.
Services Used:
What Frelas Media built
We rebuilt SunnyTosay’s social strategy around one principle: every piece of content should have a clear path to purchase. That meant tighter ad targeting, stronger creative with direct CTAs, and a content calendar that balanced brand storytelling with product-focused conversion posts.
Meta Ads were restructured using lookalike audiences built from existing customers, dramatically improving targeting efficiency and reducing cost per acquisition.
- Meta Ads rebuild: new campaign structure, lookalike audiences, retargeting
- Sales-first content calendar: product drops, lifestyle content, UGC integration
- Influencer strategy: identifying and briefing micro-influencers in the fashion space
- Social media management: 4–5 posts per week across Instagram and Facebook
- Website review: landing page and product page optimisation for ad traffic
- Performance reporting: weekly ad metrics review and creative iteration
