Full-funnel Lead targeting.
Relevé Dance Company needed more than a website refresh — they needed a complete digital presence overhaul. Their online reputation wasn’t reflecting the quality of their studio, and they were struggling to convert online interest into enrolled students. Frelas Media built an enterprise-level lead targeting system, strengthened their social media presence, and transformed their website performance to turn visibility into enrolments.
About Relevé Dance Company
Relevé Dance Company is an established dance studio offering classes across multiple disciplines — from ballet and contemporary to hip-hop and ballroom. With a passionate teaching team and a loyal student base, Relevé had strong word-of-mouth but was being outcompeted online by newer studios with stronger digital presences.
The studio’s founder approached Frelas Media after recognising that their existing website and social channels weren’t converting the traffic they were attracting. Potential students were finding them online — but not booking.
The challenge
Relevé had an outdated website that loaded slowly and didn’t present the studio’s quality accurately. Their social media presence was inconsistent, and their online reputation — while not negative — wasn’t generating the kind of trust signals needed to drive new enrolments. They were also missing any kind of paid targeting strategy to reach families and adults within their local area.
The challenge was threefold: improve how they looked online, build the trust signals needed to convert visitors, and implement a targeting strategy to bring the right audience to their updated presence.
What Frelas Media built
We started with a full audit of Relevé’s digital presence — website, social channels, reviews, and local directory listings. From there we built a phased strategy: first fixing the foundational issues (website speed, review generation, social consistency), then layering on a paid lead targeting system to drive qualified local traffic.
The result was a studio that looked as professional online as it was in person — with a system in place to consistently bring new students through the door.
- Enterprise-level local lead targeting via Meta Ads and Google Ads
- Social media management: consistent posting, Reels, and community engagement
- Online reputation improvement: review generation and response strategy
- Website performance audit and speed optimisation
- Conversion rate improvements on the booking and class enquiry pages
- Local SEO improvements to increase Google Maps visibility in their area
