$350M Contract closed.
Omni Global is a data and technology company that needed to reach decision-makers at the highest levels of enterprise business. Frelas Media built an AI-powered outreach system, implemented enterprise-level lead targeting, and developed a decision-maker contact acquisition strategy that directly contributed to Omni Global closing a $350 million company contract — their largest deal to date.
About Omni Global
Omni Global builds technology solutions that give organisations a competitive edge through advanced data infrastructure, AI systems, and enterprise software. Their clients range from mid-market companies to Fortune 500 enterprises and government bodies — any organisation for whom data is a strategic asset.
Before working with Frelas Media, Omni Global was relying on traditional relationship-based sales cycles with long lead times and limited scalability. They needed a digital outreach infrastructure that could identify and reach the specific decision-makers — CIOs, CTOs, and procurement executives — who would be evaluating their services.
The challenge
Omni Global’s challenge was one of precision and scale. Their services are not for everyone — they need to reach a very specific type of decision-maker inside a very specific type of organisation. Traditional digital marketing (broad social ads, generic SEO) wouldn’t work. They needed a highly targeted, data-driven outreach system that could identify the right contacts, engage them with the right message, and move them efficiently into a sales conversation.
The stakes were high: a single closed contract in their space could be worth tens or hundreds of millions of dollars. The ROI on getting the outreach system right was enormous.
What Frelas Media built
We built an AI-powered outreach infrastructure designed to identify, qualify, and engage enterprise decision-makers at scale. The system combined data enrichment tools, LinkedIn outreach automation, and personalised email sequences to create a multi-touch pipeline that moved prospects from cold contact to warm conversation.
The decision-maker contact acquisition component involved building a database of verified contacts at target organisations — ensuring that outreach reached the right person, not just the right company. This precision was the key differentiator that drove the $350M contract result.
- AI-powered outreach system: automated, personalised multi-touch sequences
- Enterprise lead targeting: ICP (Ideal Customer Profile) definition and list building
- Decision-maker contact acquisition: verified C-suite and VP-level contact database
- LinkedIn outreach strategy: connection campaigns and direct message sequences
- Email outreach: personalised cold email campaigns with A/B testing
- CRM integration: pipeline tracking and deal progression reporting
