Single video
views.
North Fork Winery wanted to build awareness for their luxury private wine tours on Long Island’s North Fork. With no social media presence and a highly visual product, they needed a content strategy that could reach the right audience at scale. Frelas Media built a social-first campaign that turned one piece of content into a viral moment — generating over 270,000 views on a single video and establishing North Fork as a premium destination brand.
About North Fork Winery
North Fork Winery offers private luxury wine tours through Long Island’s celebrated North Fork wine region. Designed for discerning travellers who value intimacy, elegance, and personal service, each tour is curated to showcase the best of the region’s vineyards and wineries.
Founded by Wilfred Joseph — a seasoned hospitality professional with over 25 years of hosting guests from around the world — North Fork Winery is built on a simple belief: a wine tour should be a journey, not just a tasting. With a home base at the award-winning Arbor View House Bed & Breakfast, the business brings deep local expertise and warm hospitality to every experience.
When Wilfred came to Frelas Media, he had an exceptional product but almost no digital presence. His challenge wasn’t the wine — it was getting the right people to discover it.
The challenge
North Fork Winery had zero social media presence and was relying entirely on word-of-mouth and in-person referrals. Their target audience — affluent, travel-focused adults aged 35–65 — was actively on Instagram and Facebook, but North Fork had no visibility there. They also lacked a content strategy, brand direction for social, and any kind of paid amplification.
The core challenge was to build a brand presence from scratch on social media, create content that positioned the tours as a premium experience, and drive awareness quickly without a large advertising budget.
Services Used:
What Frelas Media built
We developed a content strategy focused on making the experience — not just the wine — the hero of every post. By combining cinematic short-form video with targeted Meta Ads and a consistent posting cadence, we built North Fork Winery’s social presence from the ground up.
The viral video success demonstrated that the right creative, paired with smart distribution, could punch well above the client’s budget. From that single piece of content, we built a follow-on strategy to capitalise on the momentum and convert new followers into booking enquiries.
“Frelas Media has been a great partner for our social media and Meta Business needs. Anthony is very knowledgeable, responsive, and always willing to explain reports and insights clearly, which makes collaboration easy and effective. His support has helped us better understand our analytics, leads, and overall performance. We truly appreciate his professionalism, consistency, and dedication to delivering quality results. Highly recommended.”— Chemrose Angelie Caducoy, Owner · North Fork Winery
- Social media account setup and brand voice development
- Short-form video content creation optimised for Instagram Reels and Facebook
- Meta Ads campaign targeting affluent travel audiences on Long Island and NYC
- Content calendar: 3–4 posts per week with consistent visual identity
- High-volume awareness campaign reaching target demographics at scale
- Analytics review and content optimisation based on engagement data
Impressions Added
Cost Per Lead
Traffic Increased
