Full stack Web & marketing build.
Legacy Golf Links is a premium golf apparel brand that needed everything built from the ground up — web development, a digital marketing strategy, and a conversion-focused funnel. Frelas Media delivered a complete full-stack build: a high-performance website, a golf-specific marketing strategy, and a conversion-focused web and funnel update that gave Legacy the digital infrastructure to compete in a premium, niche market.
About Legacy Golf Links
Legacy Golf Links creates premium, style-forward golf apparel for golfers who care as much about how they look on the course as how they play. In a market dominated by large sporting goods brands, Legacy differentiates on quality, design, and the culture of the game.
When they came to Frelas Media they had a product they were proud of but a digital presence that wasn’t doing it justice. Their website was slow and difficult to navigate, they had no marketing strategy, and their conversion funnel had no structure. They needed a partner who could build it all — and build it right.
The challenge
Legacy Golf Links was starting from a weak digital foundation. Their website didn’t reflect the premium nature of the brand, loading slowly and presenting products in a way that didn’t drive purchase intent. They had no paid marketing, no SEO strategy, and no funnel in place to guide visitors from discovery to checkout.
The brand also needed a clearer digital identity — their positioning as a premium golf brand wasn’t coming through in their existing website or social channels. The challenge was to build everything from scratch in a way that matched the quality of their product.
What Frelas Media built
We treated Legacy Golf Links as a ground-up build. The website was designed and developed to match the premium brand positioning — fast, clean, and built to convert. Marketing strategy followed the build: a golf-specific paid strategy targeting high-intent buyers, combined with SEO foundations and a funnel that took visitors from first click to purchase.
Every element was built with scalability in mind — as Legacy grows, their digital infrastructure can scale with them without needing to rebuild.
- Custom web design and development: fast, mobile-first, built for conversions
- Golf-specific marketing strategy: targeting golfer demographics on Google and Meta
- Google Ads: search and shopping campaigns targeting golf apparel buyers
- Full conversion funnel: landing pages, product pages, cart, and checkout optimisation
- Backend setup: analytics, tracking, and reporting infrastructure
- SEO foundation: keyword research, on-page optimisation, and local signals
