Ecommerce growth
Fayletto is a home and wellness brand selling curated products through its online store. They came to Frelas Media with a specific challenge: they were getting website traffic but losing potential customers before purchase. We implemented a remarketing and social media strategy that re-engaged warm audiences, strengthened brand positioning, and systematically grew their sales pipeline.
About Fayletto
Fayletto offers a carefully curated selection of home and wellness products designed to help customers transform their living spaces into personal sanctuaries. With a focus on quality, aesthetics, and well-being, their product range appeals to home-conscious consumers who want more than just a product — they want an experience.
Before working with Frelas Media, Fayletto had reasonable traffic but poor conversion rates. Cart abandonment was high, social media was underutilised, and the brand wasn’t being presented with the clarity and consistency needed to convert browsers into buyers.
The challenge
Fayletto’s core problem was a leaky funnel. Visitors were landing on the site, browsing, and leaving without buying. There was no remarketing in place to bring those warm leads back, no consistent brand narrative across social channels, and no strategy for using content to drive customers toward specific products.
Additionally, the brand’s visual identity across social media didn’t fully reflect the premium nature of the products, which was creating a disconnect between what customers expected and what they found when they arrived on the site.
Services Used:
What Frelas Media built
The strategy centred on fixing the funnel first — implementing a remarketing system that automatically re-targeted visitors who had viewed products or abandoned their cart. Combined with a social media overhaul that brought visual consistency and stronger brand storytelling, we gave Fayletto a much stronger conversion foundation.
Remarketing campaigns were structured in three stages: product view retargeting, cart abandonment recovery, and post-purchase upsell — each with tailored creative and messaging.
- Meta remarketing: 3-stage funnel targeting product viewers, cart abandoners, past customers
- Brand strategy: refined visual identity and brand voice across all touchpoints
- Social media management: lifestyle content, product features, and brand story posts
- Website review: product page copy, imagery, and CTA optimisation
- Email capture and nurture sequence setup for new visitors
- Analytics: conversion tracking setup and weekly funnel performance review
